Of that group, WOW, which has adopted a broadband-first strategy, recently acknowledged that it expects to shed more than half its pay-TV subscriber base in the coming years. Table 1: A sample of service providers that have connected with MyBundle.TV Here's a fuller sampling of cable operators and service providers that have connected with MyBundle.TV's to build streaming marketplaces for their broadband customers: That group spans the board from tier 1 on down, including CenturyLink, C Spire, WideOpenWest, EPB, MetroNet and Copper Valley Telecom, among others. That idea has already caught on with more than two dozen US broadband service operators that, together, serve about 5.7 million customers. MyBundle.TV's platform can also be configured to factor in results from the operator's own pay-TV service.ĬenturyLink is among a growing group of broadband service providers that are using MyBundle.TV's platform to generate personalized video service recommendations.Ĭlick here for a larger version of this image. The company's relatively new streaming marketplace is being used to power websites run by cable operators and ISPs that help broadband customers pick and choose which streaming services appear to be the best fit. The company has since expanded its business to include a streaming marketplace and subscription management platform that's been customized for a growing group of cable operators and other broadband service providers.
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MyBundle.TV, a privately funded company started in 2019, has been keying on this trend, initially targeting it with a free algorithm-driven recommendation tool that helps consumers figure out which streaming services best fit their needs according to their personal preferences and locations (based on zip codes). At the same time, though, the sheer volume of OTT video service options on the market makes it a challenge for consumers to figure out which ones best suit their entertainment needs as well as the size of their pocketbooks. It's no secret that cable operators and telcos of all sizes have adopted a "broadband-first" stance that emphasizes high-margin, high-speed Internet service and effectively relegates pay-TV to the back seat.īut streaming video services, a market that's now teeming with dozens of virtual multichannel video programming distributors (vMVPDs) and subscription VoD services, remain a key reason why many consumers are connecting to speedy broadband offerings in the first place.
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